Many van owners fail to make use of the single, most obvious method of selling their own products or services…. their vehicle (small, medium or large) is a constantly moving advertisement which actively communicates with potential customers all year round. There may be many reasons for this – cost, security (you don’t want to advertise gear in the van) or just a plain lack of knowledge of what is available. If you’re slapping a No Smoking sticker on your van’s dashboard to comply with new legislation you may want to consider the state of the vehicle’s exterior signwriting at the same time.
Should I or Shouldn’t I?
Unless you have an absolutely critical reason not to, for example you are involved in some form of surveillance or need to be discrete as a sub contractor, you should make maximum use of your van as an advertising opportunity. Why? Because every venture needs exposure and communication with potential new customers is critical to building up your business. It is no good being a skilled tradesmen, having the best product in the world or the keenest prices, if people are not made aware of this. Your van is the simplest and probably the cheapest all year round method of doing this.
Van livery used to be limited to a vehicle colour (normally your companies colour), the company name and some contact details. In recent years, companies like Tesco have used the sides of their delivery vans to act as a moving bill board, and new technology can allow the whole vehicle to be wrapped in full colour vinyl. In fact, you can have almost any image you like on the van, even photographs. What should you base a decision on?
Experience Counts
It’s usually better to have an experienced signwriter put the vinyl on rather than do it yourself because he’s likely to do a better job — it’s more difficult than it looks — in half the time.
Our high quality print can be in your finger tips within 3 days. Specialising in business printing.
Experts in sign printing from correx, foamex and shop facias to banners and window graphics.
Our website design team will work with you on your website, from initial ideas to final live site.
Our full service design team can create transform your concept to completion
