What is it about scratch cards that makes them so irresistible? Find out how you can use them on a budget.
Your customers receive a multitude of messages everyday, in a wide variety of formats. It takes a little bit of thought and planning to make sure your message stands out. If you give out leaflets or vouchers with discount offers on them, think about putting the same offer under a scratch card panel. The fact the person has to spend time scratching off the panel means they spend more time participating in your promotion – making them more likely to buy.
Whether your goal is to increase sales, create a customer reward program, or engage your employees with an incentive scheme, scratch cards are one of the most versatile and fun ways to promote yourself.
People love to scratch
Scratch cards have the advantage of being simple, well-known and offer the opportunity to give customers something for nothing. This increases your ‘stickiness’ – people should keep returning if you’re offering them a chance to win money off or prizes.
Of course, everyone loves gifts and prizes. People love to ‘win’ things. They even love to participate in anything offering them a chance to win. Win prizes! You win! Winner! See how powerful these words are? It could be anything from a free pizza to free delivery. It could be a discount on your products or services… or even just a free Curly Wurly.
There’s no time to lose – start thinking about how a little bit of scratching could benefit your business.
Our scratch cards are really versatile – you’re in complete control over how they work. Answer these questions to get going…
1. What are you trying to achieve?
You might be trying to win new customers or get more repeat business from existing customers. It helps if you know what you want to get out of it.
2. What prizes are you offering?
You could have the same ‘prize’ on every scratch card, but that kind of defeats the purpose. It’s best to think of the prizes as mini-offers, so maybe give something free with a purchase, or money off a product or service you’re trying to sell more of. We’d recommend having three or four different types of winner and then some losers, if you’re feeling mean.
In this game 500 of the cards are losing cards. The rest are winners.
3. What will your ‘hot cards’ be?
Hot cards might be a few extra special, star prizes, which you can use to focus the promotion on – “win a free MOT” or “win a free meal for two”. Unless you’re using a security printing company (and paying a fortune for the privilege), we don’t recommend putting cash prizes or anything of particularly high value under the panel. What you put under the panel is up to you. It could just be words or you might try something more engaging like a game.
4. How many losers will you have?
You have complete control over the mix of winners and losers. It depends on the value of the star prize you’re giving away. Nobody likes to go away empty handed, so maybe give your losers some sort of consolation prize – a discount or a ‘roll again’.
In this game the prizes are of more value so the majority of the cards are losing cards.
5. What size?
Our scratch cards now come in a whole range of sizes, from business card up to A5. Most people choose Regular, which at 100x50mm, is about the same size as a lottery scratch card. Simply choose the size you want, then buy one set for each message you want under the panel. Mix and match quantities – they don’t have to all be the same.
6. What’s your theme?
The best scratch card promotions use a theme and a game that’s relevant to the business. Or maybe tap into the season? A christmas cracker? A winter getaway. A new year bonanza. Or ready for Valentine’s day love?
7. What will you put on the back?
Either terms and conditions or use the back as a data capture form to increase your mailing list. Get people to give you their name, email and other details when they claim their prize. Perhaps have a second competition for any losing cards to go into a draw to win a different prize. This in turn enables you to establish and implement effective and appropriate marketing campaigns.
8. Who will design it for you?
can help come up with ideas for your promotion. Give it a little thought and then let’s get together to create a high-impact campaign which wins for you, as well as your customers.