1. Google Analytics
Making sales is the ultimate goal of any business, but if you’re not tracking where your leads and sales come from you’re missing a big opportunity. If you can find out how that new customer was led to you, you can proactively tailor your marketing strategy to do more of what’s been proven to work. Google Analytics has the answers and insights you need to improve your business. This tool provides information about the success of digital campaigns as well as website traffic. Their performance tracking options can show your clients that your digital marketing brings results!
Although LinkedIn is a social media outlet, it is a very powerful tool that is often underutilized by most companies. There are many ways on LinkedIn to engage with your audience. It is a great way to successfully connect and network with not only others in your field but your target market. If you post the right content, you will gain readership and generate new leads.
Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation! Networking is about making connections and building enduring, mutually beneficial relationships. SBN operates as a catalyst to ensure you meet the “right” people to include in your network and expand your sphere of influence.
The main reason that it is important for businesses to have a website as it is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. A website is also important because it helps you establish credibility as a business.
People in both big and small businesses use business cards. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service you offer is needed in the future. Business cards help business people present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a business person.