It is important to define your target audience, as it will help you ensure you are creating the right content for the right people.
To find your target market you can look at several things. The first is that you can look at what problems your company/product solve and think about who has these problems, this means looking at why your product or service exists. Thinking about who will gain value from your product and who is most likely to purchase your services.
Another is looking at who your existing customers are and looking for patterns in this, for example their age, gender, occupation and income. This means you can focus your marketing more specifically, for example, if you were selling baby products your target audience would be new parents and you would want your product to appeal to them. A good way of doing this is to create reader personas. It is also important in this to consider their common interests, for example their attitudes values and lifestyle. This means you can market your products in a way that is effective. To find this information you can do several things; If your business is online on social media you can use these sites to gather information for example on Facebook you can view data like what gender he people who have liked your page are. On twitter you sign up as a Twitter ads account and this will show you detailed information including the interests of your followers.
Surveys can also be very effective; this is a direct way of asking customers their opinions and getting valuable feedback. This information can be used to get a deeper understanding of your target audience. These could be sent out annually or can be added to email queue.
It is also important to consider your competition and look at what customers they have. You can set yourself aside from them by looking at what they are missing. This means you are solving problems for your targeted customers that competitors are not.
Once you have decided on your target market you need to consider if there is enough people who fit the criteria. As you are trying to gain more customers its is important not to break your target down too much as you still want to reach as many potential customers as possible.
Sending out physical mail to your audience can be very beneficial. This will appeal to some target audiences more than others but is often a brilliant way of reaching customers. It can be used in many ways, for example it can inform customers on special offers and new products, it could even be a coupon. It can help to develop long term relationships with customers. Another benefit of direct mail is that you can hit a specific target market, for example all customers in a certain geographical area. It can also give a physical example of what you do, if you are a printing business you are showing the customer the quality of the product you are offering.
Why not pop in to our studio to discuss how we can help you reach your target market. Prices for 1000 start at just £74.