Get more customers: The super secret cheat guide: Size absolutely matters

Leaflets come in a huge range of sizes. If you have a simple message, A5 is our most popular size. We print double sided as standard – so use the front to capture attention, then the reverse for detail and your ‘call to action’ – what you want prospects to do next.

When you’ve more to say, it makes sense to spread your message out. Folded leaflets are easier for people to digest – look how our story unfolds in this brochure, across 8 panels. It’s easier for readers than one huge sheet.

If you’re posting out your brochure, stick to something which folds to A5 or smaller. That way you qualify for the lowest postal rate. Everything in this brochure falls into the lowest weight postal tier too.

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