GIMMICKS OR GENIUS GIVEAWAYS?

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The Power of Promotional Gifts and how they win you business

It’??s a jungle out there. Take your eye off your customers, and your competitors swoop down and grab them. Ok, maybe a little dramatic, but customers often aren’??t as loyal as you’??d like to think. Building relationships increases the loyalty odds and, as we know, loyalty = repeat business. You’??ve gone to the effort of gaining the customer, it doesn’??t pay to ignore them now.

Free gift inside
A time-bound discount is sometimes a good way to prompt people to buy, especially for customers who are solely motivated by price. But that’??s not everyone. The trouble with discounting is it sets an expectation of a lower price next time the customer is ready to buy.

Consider giving them a free gift with their purchase instead. One benefit is that it incentivises the person placing the order – and that may not necessarily be the person paying the invoice. Think of all those airline miles, paid for by companies, redeemed on trips to Barbados. Or the stationery supplier who gives a free pack of biscuits with every order, compared to the one who’??s a little cheaper. Who do you think the office junior will order from? Correct. And their next tough decision is who’??s going to brew up.

Top 3 benefits of branded promotional gifts:

1. Increase your brand awareness
76% of people say they can name a brand or organisation featured on promotional merchandise on their desk, without having to look for confirmation.

2. Encourages reorders
Over half made a purchase from businesses who had branded promotional merchandise on their desk.

3. Knockout the competition
Your details on their desk, or in their briefcases?, not your competitors.

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