From an SEO point of view, it’s worth getting your blog integrated with your existing website to build content and make the search engines love you even more. After all, SEO is all about content. For keywords, user intent is a major consideration, since the most valuable traffic to your site comes from users who are interested in doing business. For link building, quality is more important than quantity.
Don’t neglect social media elsewhere like Twitter and Facebook. Make sure you hook these up to your blog’s RSS feed and update your followers and fans with your latest post. Twitterfeed is a great tool that automatically publishes your posts to your Twitter and Facebook account.
Place “follow” badges on your blog wherever possible. Make sure you provide an easy follow option on your own blog, even if it’s just clear links to your RSS feed.
Image and video search are segmented search options on Google that can attract a tremendous amount of traffic. If you are in a visual business, such as graphic design, or any type of business where customers may want to view images or video of what you do, then image and video optimisation are essential.
When your blog is linked to from high quality, relevant sites, it tells Google your blog’s content is authoritative, meaningful, useful and interesting. Establishing and maintaining a solid link profile is probably the single most important SEO activity you can engage in.
Depending on the type of content you publish, using video might be a great way to deliver your message. Video helps your users understand the concepts you are trying to explain. One reason people love video is that it provides them with a change of pace – and some visual relief – from having to read information. This is especially true for websites that deliver education content. The more time a visitor spends on your website, the higher the chances that you will convert them into a loyal reader, subscriber or customer. And guess what, video drastically increases the amount of time that people spend on any given page.